Case Studies

Selected work. Real outcomes.

Company names anonymized under NDA. Numbers are unaltered.

01 · Enterprise Motion

From product‑led to enterprise‑ready in two quarters.

Rebuilt ICP, hired the first enterprise pod, installed MEDDPICC as a weekly ritual, and closed the first three six‑figure logos for a Series B DevTool.

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3.4x

Enterprise pipeline

$1.8M

First‑quarter ACV

62d

Avg. cycle time

02 · AI‑native Outbound

AI‑augmented SDR pod outperforms 3x its size.

Designed an outbound stack combining intent signals, LLM‑drafted sequences and human QA. 4 SDRs generated more qualified meetings than the previous 12‑person team.

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5.1x

Meetings / SDR

-58%

CAC on outbound

34%

Reply → meeting

03 · RevOps Rebuild

A forecast the CEO actually trusted.

Rebuilt stage definitions, exit criteria and hygiene rituals; deployed a single source of truth dashboard for weekly forecast calls. Forecast accuracy jumped from ±35% to ±8%.

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±8%

Forecast accuracy

94%

CRM hygiene score

2x

Rep productivity

04 · GTM Turnaround

Cutting the noise: from 4 personas to 1 wedge.

Sharpened positioning to a single wedge, rebuilt pricing, and consolidated 4 muddled personas into 1 ideal buyer. Win‑rate doubled inside 90 days.

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2x

Win‑rate

+41%

ARPU

90d

Time to lift

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